Introducing ourselves to the world with a new confident identity: XTOPIA, via logo and monogram seeks to represent the good things in life, starting with Peace, Love, Unity and Respect.

From ancient civilisations through to modern art, circles form patterns, signify meaning and act as critical forms in art. Circles represent eternity, divinity, unity and wholeness. The circle seems to be a mathematically perfect shape, and it is used to represent planets in 2D form. So a circular 'O' had to form the basis of XTOPIA's new logo, and enabled our new monogram:

All the letters of XTOPIA can be formed from stacking the 'X' and 'T' inside the 'O'. The symmetry further delivers a suggestion of simplicity and beauty.

We quickly decided to set the original xTOPIA logo inside a circle, we've now made it a fundamental part of the logo. So from the old, we move onto the new.